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President Droupadi Murmu to launch Ayushman Bhav campaign today


New Delhi: President Droupadi Murmu will inaugurate the ‘Ayushman Bhav’ campaign on Wednesday through a virtual event. Hopefully this will signal a significant leap towards achieving Universal Health Coverage (UHC) and ensuring healthcare for all.


The ‘Ayushman Bhav’ campaign is a comprehensive nationwide healthcare initiative. It aims to provide saturation coverage of healthcare services, reaching every village and town. This initiative builds upon the success of the Ayushman Bharat program.


The campaign is a collaborative effort spearheaded by gram panchayats in coordination with other stakeholders including the Department of Health, other government departments, and local elected bodies in the rural and urban areas. The core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers.



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